Marketing Junior Executives Kick Off Academic Year with General Assembly: Fostering Skills and Community Engagement

by:  Michaela A. Mapanao

Supporting Global Goals for Sustainable Development

The Marketing Junior Executives (MJE) General Assembly aligns with the United Nations Sustainable

Development Goals (SDGs):

SDG 4: Quality Education (Indicator 4.4.1 – Increase youth and adults with relevant skills for employment and entrepreneurship)
SDG 10: Reduced Inequalities (Indicator 10.2.1 – Promote social, economic, and political inclusion for all)
SDG 17: Partnerships for the Goals (Indicator 17.17.1 – Strengthen multi-stakeholder partnerships for sustainable development)

Baguio City, Philippines – November 19, 2024

The Marketing Junior Executives (MJE) organization successfully held its General Assembly at the UC Auditorium, marking the start of a dynamic academic year. Running from 1:00 PM to 5:00 PM, the event showcased strategic planning, leadership, and community engagement, setting the tone for upcoming initiatives.

Pre-Event Preparations

Officers ensured a seamless experience by preparing registration tables, stage lighting, and technical setups for projectors and sound systems. Ushers guided attendees to their seats, creating an organized and welcoming environment.

Opening Ceremony

The assembly began at 1:15 PM with emcees introducing MJE. Ms. Rhodora Ann Ontal delivered an inspiring welcome address, officially opening the event. Meanwhile, the registration committee encouraged participants to sign up for MJE membership, reinforcing inclusivity and engagement.

Introducing the Year Theme and Activities

MJE President Tristan Locquiao presented the organization’s strategic plan, year theme, and upcoming events, including:

Canva Design Workshops
PowerPoint Tips and Tricks Sessions
CapCut Training and Editing Seminars
Community Service Initiatives
Digital Marketing Fest Volume 4
Amazing Race Season 5

These activities are designed to enhance students' skills, foster community engagement, and provide fun and educational experiences.

Ice Breakers and Performances

To energize the audience, officers prepared performances and interactive icebreakers, creating a lively and engaging atmosphere that strengthened camaraderie among members.

Introducing the Officers

The newly appointed 2024–2025 MJE officers were formally introduced, along with Ms. Rhodora Ann Ontal, the new adviser, signaling fresh leadership and innovative direction.

Conclusion and Feedback

The event concluded successfully, achieving its objectives of introducing the leadership team, promoting membership, and outlining plans for the year. Attendees expressed positive feedback, praising the event’s organization and interactive flow. A group photo session commemorated the occasion, followed by cleanup and informal engagement.

The MJE General Assembly reflects UC’s commitment to holistic education, leadership development, and sustainable community engagement—empowering students to thrive academically and socially.

UCiansLead #MarketingExcellence #SDG4 #SDG10 #SDG17 #TatakUC #yesUCan