by: Rance Thomrod D. Agtina

Baguio City, Philippines – On January 25, 2025, the Marketing Junior Executives successfully organized a Canva Design Workshop aimed at enhancing participants' design skills. Held in Room M305, the event attracted 27 enthusiastic participants and featured guest speaker Sir Gabriel R. De Guzman, a renowned expert in design and the adviser of the Marketing Junior Executives, Rhodora Ann N. Ontal.

The workshop commenced with Anny Carl Tegwa introducing Sir Gabriel, highlighting his impressive accomplishments and expertise. Sir Gabriel then presented data from a Google Forms survey, which assessed the participants' proficiency levels in using Canva. This set the stage for a comprehensive seminar where Sir Gabriel covered the 20 essential elements of effective design.

During the seminar, Sir Gabriel analyzed an example of a poorly designed poster, identifying areas for improvement and providing actionable insights. This practical approach helped participants understand the nuances of effective design.

The workshop activity followed, where participants were tasked with creating a promotional poster within a 40-minute timeframe. Sir Gabriel reviewed each participant’s work, offering personalized feedback and suggestions for improvement while addressing any inquiries. After the timer ended, participants engaged in a peer critique session, evaluating whether their seatmates’ posters met the 20 design elements discussed earlier.

The event concluded with the awarding of a token and certificate of appreciation to Sir Gabriel De Guzman, followed by a group pictorial. Participants were encouraged to submit their final poster designs, with Sir Gabriel announcing that the best design would receive a special prize.

/jpi