Joycelyn P. Ituriaga
Baguio City, Philippines — July 1, 2025
The University of the Cordilleras College of Business Administration (UC CBA) proudly announces the outstanding achievement of three second-year Bachelor of Science in Business Administration (BSBA) Major in Digital Marketing students who secured 4th place in the college category of the DisruptorX National Innovation Finals, held on June 30, 2025, in Cagayan de Oro City.
The student team—Erin P. Aoas, Margie Ruth O. Madrid, and Agatha Rose B. Tobias—presented their pioneering project titled AeroAid, a drone-powered medical logistics solution designed to address the urgent need for rapid delivery of life-saving medicines to geographically isolated and disaster-stricken communities. The innovation integrates digital marketing strategies with emerging technologies to promote accessibility, efficiency, and social impact in healthcare logistics.
Their participation and success in the competition were made possible through the expert mentorship of Mr. Yendell James V. Ortiz, a faculty member of the College of Business Administration, whose guidance helped the team refine their concept and presentation to meet national standards of innovation and entrepreneurship.
The DisruptorX National Innovation Competition is a prestigious platform that brings together student innovators from across the country to showcase solutions that address real-world challenges through technology, creativity, and strategic thinking. Competing against top universities nationwide, the UC CBA team’s placement in the Top 4 reflects the college’s commitment to nurturing future-ready professionals equipped with the skills to lead in a rapidly evolving digital economy.
Dean and faculty members of the College of Business Administration commended the students for their exemplary performance, emphasizing the importance of experiential learning, interdisciplinary collaboration, and socially responsive innovation in business education.
The University of the Cordilleras extends its heartfelt congratulations to the AeroAid team and their adviser for this remarkable accomplishment. Their success not only brings pride to the institution but also serves as an inspiration to fellow students and educators striving to make a meaningful impact through innovation.
Image credits: University of the Cordilleras Facebook Page
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