Marketing Junior Executives Energize CBA General Assembly: Driving Student Engagement and Sustainable Development

by: Michaela A. Mapanao and Adrian Louis M. Labatbit

Supporting Global Goals for Sustainable Development

The Marketing Junior Executives (MJE) organization’s participation in the CBA General Assembly aligns with the United Nations Sustainable Development Goals (SDGs):

SDG 4: Quality Education (Indicator 4.4.1 – Increase youth and adults with relevant skills for employment and entrepreneurship)
SDG 10: Reduced Inequalities (Indicator 10.2.1 – Promote social, economic, and political inclusion for all)
SDG 17: Partnerships for the Goals (Indicator 17.17.1 – Strengthen multi-stakeholder partnerships for sustainable development)

Baguio City, Philippines – September 24, 2024

The Marketing Junior Executives (MJE) organization made a significant impact at the CBA General Assembly held at the UC Gymnasium, contributing to the event’s success and fostering a vibrant student community.

Morning Session (6:30 AM - 12:00 PM)

MJE officers arrived early to set up their booth and assist with student attendance. Kiyorofen Valdez documented key moments, while the Booth Committee engaged students through creative strategies. The session featured a video presentation and an inspiring speech by Atty. Paolo Salvosa.

MJE’s booth became a hub of activity, attracting inquiries and new memberships. Tristan Loquiao introduced the organization’s plans and upcoming events, resulting in three new registrations during the morning session.

Afternoon Session (12:00 PM - 4:10 PM)

The booth transformed into a carnival-themed attraction, featuring interactive games such as:

Buzz to The Beat
Bee-lieve & Toss
Buzz the Brand
Buzz of Knowledge

Participants registered before playing, with winners entered into raffles and others receiving tokens. Band and dance performances by MJE officers added excitement, drawing more students and teachers to engage with the team.

Overall, Success and Feedback

The event concluded with positive feedback from attendees, praising the booth’s creativity and the officers’ organizational skills. Ma’am Rhods provided encouraging feedback and highlighted areas for improvement, motivating the new MJE officers.

The MJE organization’s efforts at the CBA General Assembly not only strengthened student engagement but also supported sustainable development by promoting education, inclusivity, and collaboration.

UCiansLead #MarketingExcellence #SDG4 #SDG10 #SDG17 #TatakUC #yesUCan