UC College of Business Administration

Programs

The Bachelor of Science in Business Administration (BSBA) program adopts an integrated approach to build a strong foundation across the various functional areas of business. Each major is designed to develop students’ knowledge, skills, values, and attitudes, empowering them to lead effectively and drive organizational success in a competitive business environment.

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
  • Graduates are equipped with essential professional knowledge and a comprehensive set of employability skills—including effective communication, teamwork, critical thinking, problem-solving, initiative, enterprise, planning and organization, self-management, continuous learning, and technological proficiency—preparing them for both self-employment and corporate careers in local and global contexts.
  • They possess a deep understanding and appreciation of corporate governance and social responsibility, enabling them to contribute ethically and sustainably to business and society.
  • They uphold strong values and professional ethics, ensuring responsible practice and responsive service in any business endeavor.
  • Additionally, they gain meaningful exposure to real-world work environments through practical experiences and relevant learning opportunities, enhancing their readiness for professional success.

Major in:

  • Business Management
    • Business Management program prepares the graduates for a career in business, which can apply to any sector or industry. This program is integrated to study the interrelationships among the different functional areas of business and examine how the effective orchestration of these different components of business operations can lead to organizational success.
  • Digital Marketing
    • Unlock the keys to mastering the modern marketing. Dive deep into the development, production, and implementation of cutting-edge digital marketing strategies. Gain hands-on experience with vital techniques, including social media marketing, email marketing, digital advertising, and search-engine optimization (SEO).
  • Financial Management
    • The Financial Management program prepares the graduates for various careers in financial management as well as related fields, including but not limited to, corporate-finance, investment management, banking, credit, trust operations, insurance, foreign currency markets, money markets, capital markets, and other financial securities markets.
  • Marketing Management
    • The Marketing Management program prepares the graduates for careers in marketing, market research, advertising and public relations. The curriculum provides the graduates with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment.
BACHELOR OF SCIENCE IN ENTREPRENEURSHIP

The Bachelor of Science in Entrepreneurship program applies the basic concepts on functional areas of business and employs these concepts to various entrepreneurial situations. Through the combination of classroom training and experiential learning. BS Entrepreneurship helps aspiring entrepreneurs acquire the skills, values, and attitudes towards success.

  • Graduates are equipped with essential professional knowledge and a broad range of employability skills—including communication, teamwork, problem-solving, initiative, enterprise, planning and organization, self-management, continuous learning, and technological proficiency—preparing them for both entrepreneurial and corporate careers in local and global markets.
  • They receive proper orientation and motivation to cultivate an entrepreneurial mindset, fostering innovation and resilience in business ventures.
  • The program also instills strong values and professional ethics, ensuring responsible practice and responsive service in any entrepreneurial endeavor.
  • Additionally, students gain meaningful exposure to real-world work environments through hands-on experiences and relevant learning opportunities, enhancing their readiness for success in the business landscape.

Graduate Programs

Master in Business Administration

The Master of Business Administration (MBA) program prepares students to take on leadership and managerial roles in today’s fast-paced and competitive business environment. The curriculum is designed to develop advanced leadership capabilities, strategic thinking, and analytical skills across key business disciplines, empowering graduates to make informed decisions and drive organizational success.

Master in Development Management

The Master in Development Management (MDM) program offers a multidisciplinary framework for understanding and addressing today’s critical development challenges. By integrating coursework from various fields with hands-on, experiential learning, the program bridges the gap between theory and practice, equipping students with the strategic thinking and practical skills needed to design impactful, sustainable solutions that drive positive change in communities.

Doctor of Philosophy in Management

The Doctor of Philosophy in Management (PhD Mgmt) program offers an interdisciplinary approach to the study of management, organizations, and leadership. It emphasizes the advancement of theoretical knowledge in business and organizational strategy while fostering the development of strong leadership and analytical skills, preparing scholars to contribute meaningfully to academic, corporate, and policy-making environments.

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