UC College of Business Administration

Programs

The Bachelor of Science in Business Administration (BSBA) program adopts an integrated approach to build a strong foundation across the various functional areas of business. Each major is designed to develop students’ knowledge, skills, values, and attitudes, empowering them to lead effectively and drive organizational success in a competitive business environment.

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
  • Graduates are equipped with essential professional knowledge and a comprehensive set of employability skills—including effective communication, teamwork, critical thinking, problem-solving, initiative, enterprise, planning and organization, self-management, continuous learning, and technological proficiency—preparing them for both self-employment and corporate careers in local and global contexts.
  • They possess a deep understanding and appreciation of corporate governance and social responsibility, enabling them to contribute ethically and sustainably to business and society.
  • They uphold strong values and professional ethics, ensuring responsible practice and responsive service in any business endeavor.
  • Additionally, they gain meaningful exposure to real-world work environments through practical experiences and relevant learning opportunities, enhancing their readiness for professional success.

Major in:

  • Business Management
    • The Business Management program equips graduates for dynamic careers across various sectors and industries. It offers an integrated approach to understanding the interrelationships among key functional areas of business—such as marketing, finance, operations, and human resources—and emphasizes how the strategic coordination of these components drives organizational success.
  • Digital Marketing
    • Students enrolled in this course will gain hands-on experience in developing, executing, and optimizing digital marketing strategies. Key areas of focus include social media marketing, email campaigns, digital advertising, and search engine optimization (SEO), equipping them with the tools to effectively engage audiences in the digital landscape.
  • Financial Management
    • The Financial Management program equips graduates for diverse careers in finance and related fields. It provides a strong foundation in areas such as corporate finance, investment management, banking, credit analysis, trust operations, insurance, foreign exchange markets, money and capital markets, and other financial securities markets. The program prepares students to navigate complex financial environments and make strategic decisions that drive organizational and economic growth.
  • Marketing Management
    • The Marketing Management program prepares graduates for marketing, market research, advertising, and public relations careers. The curriculum provides the graduate with both the technical skills and competencies required in the field and the flexible mindset necessary to stay competitive in a constantly changing business environment.
BACHELOR OF SCIENCE IN ENTREPRENEURSHIP
  • Graduates are equipped with essential professional knowledge and a broad range of employability skills—including communication, teamwork, problem-solving, initiative, enterprise, planning and organization, self-management, continuous learning, and technological proficiency—preparing them for both entrepreneurial and corporate careers in local and global markets.
  • They receive proper orientation and motivation to cultivate an entrepreneurial mindset, fostering innovation and resilience in business ventures.
  • The program also instills strong values and professional ethics, ensuring responsible practice and responsive service in any entrepreneurial endeavor.
  • Additionally, students gain meaningful exposure to real-world work environments through hands-on experiences and relevant learning opportunities, enhancing their readiness for success in the business landscape.

Graduate Programs

Master in Business Administration

The Master of Business Administration (MBA) program prepares students to take on leadership and managerial roles in today’s fast-paced and competitive business environment. The curriculum is designed to develop advanced leadership capabilities, strategic thinking, and analytical skills across key business disciplines, empowering graduates to make informed decisions and drive organizational success.

Master in Development Management

The Master in Development Management (MDM) program offers a multidisciplinary framework for understanding and addressing today’s critical development challenges. By integrating coursework from various fields with hands-on, experiential learning, the program bridges the gap between theory and practice, equipping students with the strategic thinking and practical skills needed to design impactful, sustainable solutions that drive positive change in communities.

Doctor of Philosophy in Management

The Doctor of Philosophy in Management (PhD Mgmt) program offers an interdisciplinary approach to the study of management, organizations, and leadership. It emphasizes the advancement of theoretical knowledge in business and organizational strategy while fostering the development of strong leadership and analytical skills, preparing scholars to contribute meaningfully to academic, corporate, and policy-making environments.

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