By: JSM
Building upon the landmark arrival of the university’s first DOST Balik Scientist, Dr. Elmer-Rico E. Mojica (Pace University, NY), the UC College of Business Administration (UC-CBA) had the honor of welcoming his son, Geo Mojica, for an inspiring guest lecture on July 9, 2026, at PLR 4.
Geo, a Digital Marketing graduate from Pace University and an award-winning videographer based in the United States, has developed an impressive career producing high-impact visual media and collaborating with A-list global talent.
Addressing our Digital Marketing students on the topic “How to Build a Personal Brand in an AI-Driven Market,” Geo offered a masterclass on balancing cutting-edge technology with human expression. Key takeaways from his address included:
- Authenticity as a Core Differentiator: In an era where AI tools can rapidly generate content, a distinct personal voice and genuine perspective are what truly set creators and marketers apart.
- The Art of Storytelling: Technical tools are most powerful when guided by compelling, emotionally resonant human narratives.
- Strategic Branding for the Future: Success in a rapidly shifting technological landscape requires continuous adaptation, continuous skill upgrades, and intentional personal brand positioning.
UC-CBA extends its heartfelt appreciation to Geo Mojica for bringing his international industry perspective to our campus, empowering our future marketers to innovate, adapt, and lead in the digital age!
SUSTAINABLE DEVELOPMENT GOALS
Geo Mojica’s industry lecture aligns directly with UC-CBA’s commitment to delivering modern, technology-forward, and globally relevant education:
- Goal 4: Quality Education
- Indicator 4.3.3: Vocational training events and lifelong learning. Engaging international industry professionals equips business students with relevant digital competencies, preparing them for an evolving labor market.
- Goal 8: Decent Work and Economic Growth
- Indicator 8.2.1: Promoting development-oriented policies that support productive activities, creativity, and innovation. Fostering digital skills and personal branding helps students build sustainable careers in the high-value global creative and tech economies.
- Goal 9: Industry, Innovation, and Infrastructure
- Indicator 9.5.1: Enhancing technological capabilities and digital literacy. Learning to leverage artificial intelligence alongside strategic marketing positions our students at the forefront of digital industry trends.
Photos by: Mr. Gabriel R. De Guzman
