By: Joe-el S. Marcelo
On April 8, 2026, the College of Business Administration faculty members proudly represented the University of the Cordilleras at the 7th IPOPHL-DLSU Research Conference on Intellectual Property and Innovation held at De La Salle University, Manila.
Anchored on the theme “Intellectual Property, Sports, Health, Wellbeing, and Wellness,” the conference served as the premier interdisciplinary platform for researchers and practitioners to discuss the role of innovation in social and economic development.
Representing UC CBA and contributing to the national discourse on digital wellness and consumer behavior were:
- Mr. Anthony Vance B. Culaton
- Mr. John Carlo B. De Leon
- Mr. Gabriel R. De Guzman
- Ms. Renee Rose B. Flores
- Dr. Joe-el S. Marcelo
The team showcased impactful research addressing modern digital and consumer challenges:
- Assessing Intellectual Property Awareness in Digital Wellness Content Among University Students
- Evaluating Gen Z Consumer Trust and Purchase Intentions Toward Patent-Driven Innovations
These studies highlight our faculty’s dedication to advancing the field of IP and digital wellness while ensuring our academic contributions remain at the forefront of the evolving technological landscape.
SUSTAINABLE DEVELOPMENT GOALS
Participation in this high-level research conference aligns with UC-CBA’s commitment to global sustainability and innovation:
- Goal 4: Quality Education
- Indicator 4.3.4: Education outreach activities beyond campus. By presenting research at a national conference hosted by IPOPHL and DLSU, UC extends its academic influence and contributes to the national body of knowledge in specialized fields.
- Goal 9: Industry, Innovation, and Infrastructure
- Indicator 9.5.1: Research and development. This participation underscores UC’s active role in scientific research and enhancing the technological capabilities of industrial sectors through IP awareness.
- Goal 17: Partnerships for the Goals
- Indicator 17.2.4: Collaboration for SDG best practice. The partnership between the Intellectual Property Office of the Philippines (IPOPHL), DLSU, and UC exemplifies the multi-stakeholder collaboration necessary to foster a culture of innovation.
Photos and Layout by: Mr. Gabriel R. De Guzman
